US sportsbooks remain extremely active when it comes to forming strategic partnerships all across the country. These strategic alliances often involve media companies, professional sports leagues, and individual teams as well other companies involved in other facets of the sports and sports betting industry.
BetMGM has quickly grown into a major player in the legal sports betting industry through expansion into multiple states. This US book is actually the byproduct of a strategic alliance between MGM Resorts International and Entain as the world’s largest online gaming company.
As a way to broaden its overall appeal, BetMGM has recently announced a new partnership with Topgolf Entertainment Group. The main focus of this collaboration is enhancing the overall sports betting and entertainment experience to have more options like Army-Navy betting.
Each company is dedicated to forming marketing and promotional programs that tie the two together in the eyes of consumers. Mat Prevost is BetMGM’s Chief Revenue Officer. His comments on this new partnership included:
“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide. Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”
Part of the agreement would give BetMGM digital branding at Topgolf locations in states offering betting within their borders. At the present time, this would cover locations in the following betting markets:
- Colorado sportsbooks
- Indiana sportsbooks
- Michigan sportsbooks
- Nevada sportsbooks
- Tennessee sportsbooks
- Virginia sportsbooks
JF Prata was also quoted in a recent media release as Topgolf Media’s Chief Operating Officer. His comments were:
“We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”
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With recent app launches for Virginia sportsbooks and Michigan sportsbooks in January, BetMGM is active in nine states across the US. Along with its corporate base as a New Jersey sportsbook, the other markets include CO, IN, MS, NV, TN, and WV.
Other online betting products tied to BetMGM include Borgata Online Online in conjunction with the biggest land-based casino in Atlantic City. This app bridges the gap between playing slots and table games on Borgata’s lavish casino floor and online through a highly sophisticated casino betting app.
Another fast-growing online casino app is PartyCasino, which is the second New Jersey-based gaming product linking land-based casino gambling in the Garden State and online play.
Topgolf Entertainment Group is based in Dallas, Texas with various retail locations scattered all across the country in 29 different states. Guests have the opportunity to combine playing golf with a complete entertainment experience.
It has grown to become a crowd favorite for all types of celebrations or just a fun night out with family and friends. Competition is a big part of the golfing atmosphere but Topgolf also caters to high handicappers as well as all the golf widows out there.
