Watching sports while betting on the games go hand-in-hand with die-hard fans looking to add even more excitement to the action on the field, court or ice. That is why a new strategic partnership between BetMGM and Buffalo Wild Wings should be a smash hit where available.
Earlier this month, BetMGM announced that it will offer a unique sports betting experience at participating Buffalo Wild Wings locations in seven different states. Headlining this list is New Jersey as the biggest sports betting state in the nation according to its monthly betting handle.
Other states on the list are Colorado sportsbooks, Indiana sportsbooks, Iowa sportsbooks, Michigan sportsbooks, Tennessee sportsbooks, and West Virginia sportsbooks. All of these markets offer online and mobile betting as the perfect complement to the BetMGM sportsbook app.
Through the use of advanced geolocation technology, BetMGM is able to pinpoint the exact location of sports bettors using this app. This technology can be applied to on-site visitors at an eligible Buffalo Wild Wings restaurant.
Anyone using the app while at one of these locations will have access to customized BetMGM betting options in conjunction with this marketing promotion. This will be an excellent marketing tool with the upcoming men’s college basketball NCAA Tournament as one of the biggest sports betting events of the year.
- Sign up and bet with a BetMGM bonus code.
- Use an odds converter to see decimal, fractional, and American odds.
The special app section for this promotion is called Ot Odds. Live betting options and customized in-store offers will pop up on video screens at that particular Buffalo Wild Wings location. Customers will be able to place their bets through the special section of the BetMGM app.
A few of the specialty items offered through this joint marketing promotion include:
- Live In-Game Betting
- Curated Wagers
- Higher Payouts
- Custom In-Store Offers
Sports bettors must be 21 or older to participate and have a valid BetMGM online betting account. Actual bets will be placed through the app since the restaurant locations themselves do not have a valid sports betting license.
While college basketball will be the big draw during the month of March, this special offer will be extended to all the most popular betting sports and sporting events such as the NFL, NBA, and PGA Tour.
BetMGM sees this marketing tie-in as the perfect way to expand its entire sports betting brand. Buffalo Wild Wings is synonymous with sports. This partnership allows BetMGM to reach an audience of sports fanatics outside the realm of a traditional land-based retail sportsbook.
With ties to MGM Resorts International, the interactive betting arm of this Las Vegas gaming company has done an excellent job at creating the right types of strategic partnerships across the sports industry.
Its affiliation with actual pro sports teams includes the NFL’s Pittsburgh Steelers, Tennessee Titans, Detroit Lions, and Denver Broncos. All of these teams also happen to be located in major sports betting markets such as Pennsylvania, Michigan, and Colorado.
As one of the best sports-oriented restaurant chains in the nation, this new partnership with Buffalo Wild Wings is a natural fit. Sports betting, beer, and wings all go hand-in-hand with each party’s core target market.