In legal sports betting markets all across the US, major sportsbook operators continue to form strategic partnerships with professional sports teams. One of the more active operators in recent months has been Caesars Sportsbook.
As part of Nevada casino gaming and entertainment giant, Caesars Entertainment, the company’s digital division for legal online sports betting still has deep pockets to forge these partnerships. Originally positioned as William Hill through a previous acquisition, the company’s rebranded Caesars Sportsbook is now the third-biggest US operator in terms of market share.Jump to
Caesars Sportsbook and the Chicago White Sox
Earlier this month, Caesars Sportsbook announced that it has become an official betting partner of MLB’s Chicago White Sox. Illinois has not been one of the company’s stronger markets for legal sports betting.
Caesars has the dubious distinction of having the lowest total revenue in the state of any regulated sportsbook operator. This includes land-based revenue through retail sportsbooks and online revenue through the mobile Caesars Sportsbook betting app.
The new partnership with the White Sox extends to both sports betting and casino games. Chicago is in the process of bringing land-based casino gambling within the city limits.
Part of the issue in Illinois is a relatively late start. Caesars entered the market in 2020 with both retail and online sports betting up and running. However, this was under the William Hill brand. The Caesars Sportsbook betting app first went live in March of this year.
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Promoting Caesars to the White Sox Fan Base
Tom Reeg is the CEO of Caesars Entertainment. He had this to say about his company’s latest sports team partner:
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox. Some of the most passionate sports fans in the country call Illinois home.”
He then went on to add:
“Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Caesars has also integrated its casino rewards program into legal online sports betting. This is the only betting app in Illinois that offers rewards points for sports bets placed. To further promote this new partnership, Caesars Rewards can be used towards exclusive invitations to specific White Sox team events.
Caesars Sportsbook Professional Sports Partnerships
New York went live with legal mobile sports betting this past January. Well ahead of the official launch, Caesars took an active stance in the market. Through a wide-reaching partnership with the owners of Madison Square Garden, the company was tied to the NBA’s New York Knicks and NHL’s New York Rangers.
Before the start of the new MLB season, Caesars formed a partnership with the New York Mets. With Ohio going live with legal sports betting later this year, the NFL’s Cleveland Browns can also be added to the list.