BetMGM Adds Live Casino Games to New Jersey Lineup
BetMGM is the online gambling entity that was created through a strategic partnership between MGM Resorts International and GVC Holdings. MGM Resorts is one of the largest land-based casino operators in the world. GVC is a major player in the sports betting industry.
New Jersey was one of the first states in the country to offer both casino gambling and sports betting online. BetMGM already owns a sizable share of that market in the Garden State. It also offers a pair of sister sites for NJ online gamblers through PartyCasino and BorgataCasino.
One of the major growth engines for online casinos on a global scale is live-dealer table games. The Live Casino segment of the industry offers incredible growth potential in a number of high-volume markets such as the US.
With the help of Evolution Gaming, BetMGM has recently launched live casino games in New Jersey. Evolution is a UK-based company that has established itself as the market leader in the Live Casino segment.
Two of Evolution’s biggest offering cover multiple variants of live-dealer Blackjack and Roulette as two of the most popular casino table games. Live Baccarat and other games of chance round out this impressive live table portfolio.
With this launch, BetMGM is the only operator in New Jersey to offer live casino games from in-state studios owned and operated by Evolution Gaming and Ezugi.
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Early results have been profitable to say the least. Within the first seven days, Evolution live games captured 33 percent of New Jersey’s live casino stakes. BetMGM’s market standing contributed to this success along with Evolution’s reputation for first class online casino games.
BetMGM has also expanded its selection of online slots in New Jersey. Working with Ainsworth, Playtech and Digital Gaming Corporation (DGC), some of the most popular online slot titles are now available.
For example, Ainsworth’s Eagle Bucks and Mustang Money enjoyed a strong following at certain land-based casinos. They are now available for play online through the BetMGM site.
Playtech is another major player among gaming content developers. By joining forces with BetMGM, their award-winning gaming portfolio is available in the Garden State.
Another exclusive New Jersey integration was DGC’s gaming portfolio. GVC also uses its own in-house development company Games Studio to build out the entire lineup of slots, video poker, digital table games and other games of chance.
In a company release, Colin Cole-Johnson weighed in with his thoughts as GVC’s Director of Gaming Product. He expressed his excitement over BetMGM’s future expansion into other online casino markets. More and more states are opening the door to legal online casino games and sports betting.
The newest US market for online sports betting is Tennessee with its Nov. 1 launch. BetMGM is one of the initial operators to offer its sports betting services. The mobile betting app has been expanded to offer live in-play wagers, futures odds and props, and multi-team parlays.
BetMGM has already boosted its presence in this new market through a sponsorship agreement with the NFL’s Tennessee Titans.