Just in time for the new football season, Caesars Sportsbook has added a pair of NFL teams as marketing partners. This is all part of the plan to rebrand the mobile betting app from William Hill to the Caesars brand name.
Caesars Entertainment is the parent company of Caesars Interactive. Also part of the plan, the Nevada casino giant will spend $1 billion over the next few years expanding its online sports betting division.
Earlier in September, Caesars Sportsbook announced a five-year partnership agreement with the Baltimore Ravens. This new deal establishes Caesars as the team’s premier betting partner. The sportsbook will have naming rights throughout the club level of M&T Bank Stadium.
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Caesars will have additional signage exposure in M&T Bank Stadium through that facility’s various LED boards.
This partnership also expands the company’s relationship with the NFL team through Horseshoe Baltimore as a land-based area casino. This will become the Ravens’ only official casino gaming partner.
Maryland sportsbooks are still going through the process to launch legal sports betting throughout the state. Upon regulatory approval, Caesars will become one of the state’s legal mobile sports betting operators. Sports fans will also be able to wager on Baltimore games at the retail sportsbook planned for Horseshoe Baltimore.
Indiana sportsbooks are now an established industry after launching legal sports betting in September of 2019. This has also been one of the most successful sports betting markets in the US over the past two years.
There are both retail and mobile sportsbooks operating in the Hoosier State including Caesars. To firm up the company’s NFL exposure in the state, Caesars Sportsbook has entered into a strategic partnership with the Indianapolis Colts.
This is also a multi-year deal that names Caesars as an official sports betting partner and official casino partner of the Colts. The two parties had an existing partnership through Harrah’s Hoosier Park Racing & Casino as well as Indiana Grand Racing & Casino.
As part of the new deal, Caesars Sportsbook will have naming rights for Lucas Oil Stadium’s South Gate. The gaming company will also open the Caesars Sportsbook Lounge at Lucas Oil. This venue was previously known as the Blue Room.
To boost its digital presence, Caesars will assume sponsorship of the free-to-play “Pick 6” predictor game that is currently available through the Colts Mobile App.
Caesars has been extremely active the past few months in the sports betting industry. Ahead of the new football season, the company became the naming sponsor of the Louisiana Superdome as the home field of the New Orleans Saints.
The long-term 20 year deal renames this iconic venue as Caesars Superdome. Mercedes-Benz was the naming sponsor for the previous 10 years. In advance of legal sports betting in the state, Caesars also become an official sports betting partner of the LSU Tigers.
They help build brand presence for Arizona sportsbooks, Caesars entered into a marketing partnership with the Fiesta Bowl. Legal sports betting went live in that state on Sept. 9. This coincided with the start of the 2021 NFL regular season. Caesars will be the naming sponsor of this major college football bowl game.