Colorado started offering legal sports betting on May 1. As one of the newest states in the country with access to legal sports betting providers, it has attracted quite a bit of attention from several prominent gaming industry companies. The latest one to ink a new sponsorship deal is PointsBet.
PointsBet is considered to be one of the fastest growing online sportsbooks in the US market and you can read the Pointsbet Sportsbook review. According to Sports Illustrated Gambling, the Australian-based sportsbook just signed a deal with Kroenke Sports & Entertainment LLC (KSE). Bet on the Sports Illustrated-owned platform called SI Sportsbook.
The new partnership positions PointsBet as the official and exclusive partner of the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and the Colorado Mammoth of the National Lacrosse League. It also covers the Pepsi Center as the home arena for all three teams.
As the official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, both of those media properties will feature PointsBet data integration into their programming. With the new US division headquartered in Denver, PointsBet is looking to build a solid base of in-state bettors interested in Colorado online gambling in a state where Fox Bet and BetRivers also operate.
Also revealed by SI Gambling were a few particular KSE plans for the Pepsi Center that will enhance this partnership. There will be a PointsBet Sports Bar, an outdoor extension for that property and the PointsBet Premium Club.
The main point of difference with other sportsbooks is PointsBet’s unique approach to sports betting and the Pointsbet app. Adding a live in-game twist to the action, potential wins and losses from a bet remain variable throughout the game right up to the final score.