NetEnt is one of the biggest gaming content developers in the world. The company’s slots, digital table games and live casino portfolio has made it a global force over the past several years. The move into the US market has been its latest frontier to conquer.
After entering the New Jersey online casinos and Pennsylvania online casinos markets a while back, the recent move into West Virginia casinos made perfect business sense because there are only smaller brands like Betly. The fact that NetEnt decided to sign up with BetMGM as its online casino partner to create a powerful strategic alliance.
West Virginia legal online casino gambling went live on July 15 of this year. As one of the fastest iGaming companies in the US market, BetMGM has positioned itself rather well. The online entity is a product of a successful partnership between the GVC Group and MGM Resorts.
NetEnt had received a temporary license from West Virginia to launch its games in the state. Rolling out with BetMGM will give the company immediate market clout. With triple-digit growth in NJ and PA in gross gaming revenue, NetEnt has a strong recipe for success with BetMGM as an online casino partner.
Brian Craft is NetEnt Vice President Commercial, Americas. He is also one of the chief architects behind this fruitive partnership.
September has been a very busy month for NetEnt and the expanding US online casino market. It has also rolled out its vast online game portfolio with Wind Creek Hospitality in Pennsylvania.
Wind Creek Bethlehem is one of the biggest land-based casino venues in the state as far as monthly gaming revenue. The move into online casino games has also been extremely profitable. By adding NetEnt content to the site, this will only accelerate the rate of growth.
This was also a very important strategic move for NetEnt. The PA online market has some of the best growth trends in the country. Adding NetEnt’s strong portfolio of slots and table games to the Wind Creek lineup should turn into a major win-win for both parties.