BetRivers Launches Legal Online Sports Betting in West Virginia

West Virginia is one of five states in the US that offers both legal online sports betting and iGaming casino games. Also on that list are Connecticut, Michigan, New Jersey and Pennsylvania.

In most cases, US sportsbook operators have led with their mobile sportsbook app and then added iGaming to the mix. BetRivers took the opposite approach in the Mountaineer State. Legal online sports betting now complements the operator’s existing portfolio of online casino games.

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BetRivers West Virginia Gaming Strategy

Starting this June when BetRivers West Virginia online casino players go to the betting site or mobile app, there will be a separate sportsbook option. This welcomed addition for the summer months is more of a lead-in to the fall when the new football season gets underway.

The new sports betting section will be highlighted by an extensive listing of promotional offers and reward incentives for betting on the games.

BetRivers went live with West Virginia iGaming casino play in April of 2021. The progression into legal sports betting was always part of the plan. The combination of the two gaming options are located on one centralized website and one downloadable mobile betting app.

Current BetRivers online casino players will automatically have access to the online sportsbook. Bets on casino games and sporting events can be made from the same BetRivers account. The added convenience of avoiding separate deposits for each option becomes an attractive option for in-state customers.

A recent company press release was quick to point out that the BetRivers online sportsbook and online casino operate with a shared wallet.

Rush Street Interactive

BetRivers is part of Rush Street Interactive. The brand now offers legal sports betting in 11 different US states plus the Canadian province of Ontario. Rush Street Interactive also offers online sports betting and casino iGaming through the PlaySugarHouse brand. This brand is available in Connecticut, New Jersey and Pennsylvania.

Most of the company’s marketing resources are aligned with the BetRivers brand. This was one of the first mobile sportsbook operators to go live in New York back in early January. Fighting for market share against industry heavyweights such as FanDuel, DraftKings, BetMGM and Caesars has been an uphill battle in the Empire State.

BetRivers share of the mobile sports betting in West Virginia should be bolstered through an established customer base for legal iGaming.

A big benefit for BetRivers’ sports betting customers in West Virginia is a comprehensive rewards program. Earned rewards can be used to make free bets on the sports side of the site and app. Casino players can also use their earned rewards for free play on slots and table games.

Legal US Online Sportsbooks and iGaming Casinos

Heading into the second half of 2022, a significant number of states offer legal online sports betting. However, that list remains limited when it comes to legally playing casino games online. Available casino markets should continue to expand but it will take some time to close the gap.

Meanwhile, online gamblers in West Virginia now have the best of both worlds with the recent addition of BetRivers online sportsbook.

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