Legal US sportsbooks such as BetMGM spend quite a bit of money promoting their services. A good part of each company’s total marketing budget is tied to an aggressive and ongoing promotional plan.
Behind the scenes, each of these sportsbooks also devote a substantial amount of funds to product innovations. Improving and enhancing the online betting experience is another important part of the marketing plan.
BetMGM has stepped up its game in New Jersey with the launch of a new end-to-end online and mobile virtual sports option. The new option is called V-Play Plug & Play. This is an extension of services currently available in iGaming apps.
This is part of a new collaboration with Inspired Entertainment. That company has a large portfolio of content as well as technology, hardware and services for regulated gaming. This covers casino gaming, sports betting, the lottery and social gaming verticals.
Inspired Entertainment continues to serve regulated markets all around the world in conjunction with a large base of operators. This includes land-based venues and mobile channels.
New Jersey players will have access to this content through BetMGM. The long list of available virtual sports includes:
- NFLA (NFL Alumni football)
- Horse racing
- Motor racing
Matthew Sunderland is the Vice President of Gaming for BetMGM. He released the following comments through a company statement on the launch:
“For many years, Inspired has continued to innovate and provide players with best-in-class content. As we focus on serving players the best titles and most complete platform, we’re thrilled to offer them Inspired’s popular virtual sports.”
BetMGM is the third biggest legal sportsbook in the US in terms of market share. However, its parent company MGM Resorts International is also a major player in the entertainment industry. This carries over to the realm of sports betting in a number of different ways.
MGM Resorts International partnered with Entain PLC to from BetMGM as the flagship brand of its iGaming and online sports betting initiative. Other online gaming brands under this umbrella include BetMGM Casino, Borgata Casino and Party Casino.
Read about sports betting in more states
- Check and see if a Betfred sports bonus code is available in your state.
New Jersey was the perfect market to launch this latest initiative considering that all of these brands operate in this state.
The combination of mobile sports betting, online casino gaming and major tournament poker has made BetMGM a major player in the New Jersey gaming industry.
New Jersey has quickly grown to become the No. 1 state in the legal US sports betting industry in terms of total monthly betting volume. This is also known as the betting handle.
As President and Chief Operating Officer of Inspired Entertainment, Brooks Pierce added the following comments on this new endeavor:
“We are thrilled to be able to offer Inspired’s leading virtual sports to BetMGM players – providing an engaging player experience and further complementing their casino and sports betting offerings.”
He also stated:
” We have a longstanding relationship with BetMGM and they have built a great platform with recognized brands. We believe V-Play Plug & Play will thrive and we are looking forward to increasing our presence in the States.”