Tipico Sportsbook went live in New Jersey in December of 2020. Earlier this month, the book expanded to its second legal US market by launching in Colorado. The timing could not be better with the start of the new football season in early September.
Tipico’s gaming partner in Colorado is Century Casinos Inc. This in-state gaming and entertainment company owns and operates land-based casinos in three US states and the province of Alberta in Canada.
As CEO of Tipico USA, Adrian Vella had this to say about going live in Colorado:
“We are thrilled to announce Tipico’s continued growth within the United States. We look forward to continuing to grow our US footprint with exciting announcements in the pipeline that will change the game for avid sports fans and bettors.”
Originally founded in Europe in 2004, Tipico has become one of the leading regulated sports betting operators in Germany. As one of the top global sports betting operators, further expansion into other legal US states is expected in the coming months.
The Tipico mobile sports betting app in New Jersey and now Colorado is available for both iOS and Android applications. Users can place wagers on a number of different leagues across multiple betting markets.
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This selection includes betting options for live in-game wagers. Odds and betting lines are managed in-house by the company’s team of sports betting experts. This sportsbook offers digital and mobile betting entertainment across 30 different sports.
Erwin Haitzmann and Peter Hoetzinger are co-CEOs of Century Casinos. They weighed in with their thoughts through a company statement:
“Century Casinos is thrilled to welcome Tipico Sportsbook to Colorado, and we’re honored to partner with them to introduce Colorado’s legendary sports faithful to their new home for sports betting action. Tipico is a seasoned global operator with a track record of delivering reliable, high-quality products, which pairs perfectly with the casino experience we offer Colorado players.”
In July of this year, Tipico USA announced an exclusive agreement with Gannett Co. This established Tipico Sportsbook as the exclusive sports betting and iGaming provider for the USA Today Network.
Under the terms of this $90 million deal over five years, Tipico will integrate its betting odds, prop bet options and betting trends throughout the USA Today Network. This includes more than 200 affiliated properties such as Golfweek, MMA Junkie and For The Win.
The strategic partnership with Gannett Co. and the USA Today Network can provide tremendous exposure for the Tipico brand in the legal US market.
Operating in New Jersey has resulted in a strong betting base across the largest legal market in the US. This is based on monthly betting volume, otherwise known as the total betting handle.
Rolling out in Colorado also makes good business sense as the biggest legal western sports betting market in the nation. The playing field in Colorado is crowded with more than 20 different sports betting operators. Yet, this is a great proving ground for mobile sports betting sites looking to expand.
Tipico brings an international flare to its mobile betting app as a major point of difference against the competition.