Over the past few years, more and more gaming activity has shifted in this direction. It has been estimated that more than 90 percent of the sports bets placed in New Jersey, as the country’s biggest sports betting market, are through online apps.
The Michigan Gaming Control Board (MGCB) has authorized nine online operators to offer these services throughout the state. The timing may be a coincidence but the online sports betting segment should get a huge boost with the NFL’s Super Bowl LV scheduled for Sunday, Feb. 7.
In a prepared statement, MGCB executive director Richard Kalm commented that:
“The Michigan Gaming Control Board and the state’s commercial and tribal casinos will begin a new era Jan. 22 with the launch of regulated online gaming and sports betting.”
He went on to add:
“Michigan residents love sports and, judging by inquiries we’ve received, eagerly anticipate using mobile devices to place bets through commercial and tribal casinos. Online gaming and sports betting will provide the casinos with new ways to engage with customers while the state and local communities will benefit from taxes and payments on wagering revenue. “
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The biggest online sportsbook companies in the legal US market are already in a position to benefit from Michigan’s launch through a strategic partnership with a land-based casino venue.
DraftKings will offer its mobile sportsbook app in conjunction with Bay Mills Indian Community. William Hill will act as the online platform provider for Grand Traverse Band of Ottawa and Chippewa Indians.
TwinSpires has formed a partnership with Hannahville Indian Community. Golden Nugget Online Gaming is working with the Keweenaw Bay Indian Community. The Little River Band of Ottawa Indians will offer online betting through Rush Street.
Wynn Resorts’ WynnBET is another online platform working with a tribal casino as part of the Sault Ste. Marie Tribe of Chippewa Indians.
As far as the commercial sector of land-based casinos, Motor City Casino will use FanDuel’s online betting platform. Greektown Casino is affiliated with Penn National Gaming’s Barstool Sportsbook as part of Penn Sports Interactive.
The MGM Grand Detroit will offer online sports betting through BetMGM/Roar Digital. Billboard advertising with actor Jamie Foxx is already in place for BetMGM in downtown Detroit.
With the exception of Greektown, all the online platform providers listed above will offer both sports betting and casino games. Greektown will be adding its casino gaming vertical at a later date.
Penn National owns Greektown and it plans to rollout its Barstool Sportsbook mobile app on Jan. 22. It will be available on iOS and Android as well as through a desktop version. The company is still waiting for final regulatory approval for its online casino offering.
Online sports betting in the state of Michigan will be taxed at a rate of 8.4 percent. The tax rate for online casino gaming varies from 20 percent to 28 percent based on total casino revenue.