Betsafe Sportsbook Enters Legal Colorado Sports Betting Market

Colorado has quickly turned into one of the more successful US states for legal sports betting. Also viewed as one of the more progressive markets in the industry, both the retail and mobile segment of sportsbook operators have done quite well.

Going back to November of 2019 when the proper laws for in-state sportsbooks were put into place, Colorado has become a popular state for new mobile sportsbooks in the legal US marketplace. Many of the newest brands look to gain a strong foothold here and then expand accordingly.

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Betsafe Goes Live in Colorado

Towards the end of March, Betsafe become the latest mobile sportsbook operator in Colorado. The betting brand is part of Betsson as a Swedish-based online gaming company. It owns and operates more than 20 different gaming brands in various regulated markets on a global scale.

Betsson has also made Colorado a US base of operations with a downtown office in Denver. The company is looking to better serve the execution of its US business-to-business strategy in the marketplace.

To enter Colorado, Betsson partnered with Dostal Alley Casino as its in-state gaming partner. Pontus Lindwall is the President and CEO of Betsson. Through a recent media press release, he was quoted as saying:

“The launch of our proprietary sportsbook in the US is an important milestone. We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customized for the US market.”

The company was able to launch in Colorado through the GLI 33 certification from Gaming Laboratories International. This is required in most legal US sports betting markets to ensure safe and fair play. This process paved to way to Betsafe going live at the end of March.

The Betsafe Sportsbook mobile app is available for download by both iOS and Android mobile devices. Colorado sports bettors should be drawn to an expanded number of international sports leagues. Staying true to the book’s European roots, Betsafe will offer a global feel for the US market.

Other points of difference in a highly competitive marketplace include flexible payment options, competitive betting odds and a generous lineup of promotional incentives for new and existing customers.

The Booming Colorado Sports Betting Market

Betsafe may have missed the bulk of March’s college basketball action but it is still hitting the ground running. A new season of baseball in MLB gets underway on April 7. The Colorado Rockies will be a major draw in this state.

The NHL’s Colorado Avalanche are holding down first place in the Western Conference’s Central Division as one of the favorites to win this season’s Stanley Cup Championship.

The state posted its highest monthly sports betting handle ever in January. In-state books processed $573.7 million in betting volume. A new record for online sports betting volume was also set that month at $567.1 million.

The previous record for Colorado’s monthly betting handle was $483.3 million set in October of 2021.

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